What are you building?

One sentence. A few questions. Watch it get sharper.

Or try:

The diagnostic

What is the MaxQ diagnostic?

Describe what you are building in plain language. The diagnostic reads it and returns a structured field report: where the idea holds, where it strains, and what to build first. It is tuned on the questions we ask in real engagements.

The first thing the report reads is product coherence: whether every part of the concept is expressing one intent, or quietly arguing.

A field report. Not a score, not a teaser. It covers coherence, positioning, and sequencing: what holds, what strains, and what to build first. Sharp enough to act on even if we never talk.

Free, and the read needs no email. Read your report and leave. We only ask for an email if you want us to build a prototype of it or talk it through.

A general model gives you options. The diagnostic applies a point of view: it runs the questions we ask in paid engagements, and it will say 'do not build this yet' when that is the honest read.

Whatever you choose. Take the report and build it yourself. Have us build a clickable prototype of it: you see the design direction in about two minutes and approve it, then we email you when the prototype is ready. Or bring it to a conversation and we will pressure-test it together.