A studio forthe particular.
We take on a handful of projects at a time. The work requires us to understand your business, and understanding takes focus.
Founding Partners
We’ve made these bets ourselves.

Matt Coffman
Partner
Product builder at Salesforce, then scaling enterprise tech at High Alpha. The person who bridges the gap between the business strategy and the codebase, building at AI speed.

Caitlin Coffman
Partner
CFO for Indiana’s Department of Homeland Security, then CEO of MomentPath through acquisition. The person in the room who already did the math you’re about to start.

Lee Eisenbarth
Partner
Has led design or product through four acquisitions, with work spanning the Fortune 500 to the U.S. Marine Corps. Builds brand and product as one thing, because to him they were never two.
What we do
One team. The whole problem.
Strategy, design, and engineering that move together. Not as departments. As one thing. MaxQ is a product design and engineering studio for teams building at AI speed: 120+ projects shipped, from the US Air Force to Salesforce, by three partners who have run companies before and sold them. Fixed scope from $5,000, two to twelve weeks, the same people from the first call to the handoff.

The Coherence Pass
Rescue for AI-built products. One fixed-scope pass across the code, the design system, the voice, and the roadmap, so the thing you vibe-coded becomes something you can charge for. Fixed scope from $5,000, two to twelve weeks.
Explore the coherence passWhat this covers

Product Strategy
What to build, in what order, and why. Before anyone opens an editor. Product strategy is the first of the four moves in every MaxQ engagement, and the one that sets the fixed price.
Explore product strategyWhat this covers

Brand Systems
Brand strategy and brand systems: name, voice, visual identity, and messaging that hold together everywhere. Not a logo and a PDF nobody opens.
Explore brand strategyWhat this covers

Product Engineering
From napkin sketch to working software. Architecture, design, and engineering handled as one unit, by the same 3 partners from the first call to the handoff. The result ships, scales, and lasts.
What this covers

Websites and Platforms
Built from scratch or from your Figma files, connected to whatever CMS your team uses. One team designs and builds it. No handoff gap.
What this covers

AI and Automation
AI that solves a real problem in your product. Not a chatbot stapled to the corner of your app.
What this covers
FAQ
Common questions
The things people usually ask before signing anything.
You should try. Seriously. AI makes output cheap (not free, the credits add up). But output is not a product. At some point someone has to decide which of the infinite options is right, and choosing is a different skill from generating. MaxQ has taken ideas from napkin to acquisition, four times over in Lee Eisenbarth's case, and shipped 120+ projects for clients from the US Air Force to Salesforce. For example, a founder arrives with forty AI-generated screens and one question: which six matter. Answering in an afternoon, correctly, is the pattern recognition being hired. AI is part of how MaxQ works, on every engagement, from $5,000 sprints to $40K builds. The judgment is why anyone calls.
An engagement at MaxQ is a fixed-scope project run in four moves: audit, strategy, build, handoff. First, the audit: MaxQ reads the product, the code, the copy, and the numbers, and puts the findings in writing. Second, strategy: what to build, in what order, and why, with scope and a fixed price agreed before a line of code is written. Third, build: design and engineering as one team, weekly updates, working software rather than decks. Finally, handoff: code, assets, and documentation, all yours. Engagements start at $5,000, most land between $15K and $40K, and run two to twelve weeks. No hourly billing, no account manager, no surprise change orders.
MaxQ works with founders and product leads at companies between 2 and 200 people. The sweet spot is a team with momentum and a product under strain: a launch date, a raise, a rebrand, or an AI-built codebase the team can no longer extend cleanly. Past clients range from seed-stage startups to the US Air Force, Salesforce, Purdue University, and Elevance Health. Company size matters less than the moment. A three-person startup two weeks from launch and a 150-person scaleup mid-rebrand get the same three partners in the room, and the same fixed-scope pricing from $5,000.
MaxQ projects run two to twelve weeks. The short end is a focused sprint on one problem, for example a pricing page or a rescue audit. The long end is a full product build or a coherence pass across an AI-built product. The timeline is scoped honestly before the work starts and put in writing next to the fixed price, so a project running late is a MaxQ problem, not a client problem. Faster is possible when the decisions are already made. Most of the time, making the decisions is the work.
MaxQ engagements start at $5,000 for a focused sprint. Most land between $15K and $40K, and the largest builds are set by how much of the product needs the work. Everything is scoped to a deliverable and priced in writing before the work begins, then held: no hourly billing, no discovery retainer, no change orders arriving by surprise. For example, a Coherence Pass on an AI-built product is priced after a short audit, so the number reflects the actual codebase rather than a guess. A free five-minute diagnostic exists for anyone who wants a read before spending anything.
MaxQ works in your tools, your cadence, your channels. MaxQ plugs in; it does not reorganize.
Yes, and rescue work is a large share of what MaxQ does. The Coherence Pass is the fixed-scope version: one engagement across the code, the design system, the voice, and the roadmap of an AI-built or vibe-coded product, from $5,000. MaxQ improves an existing product when the foundation is solid. When the foundation is not, MaxQ says so in the audit, in writing, and scopes the smallest rebuild worth doing. Most products need less rebuilding than founders fear. The audit is where a founder finds out which case applies.
If this sounds like
the right conversation.
Run the diagnostic. It's free, takes five minutes, and produces a real report. Or reach out if you already know what you need.
