A studio for
the particular.
We take on a handful of projects at a time. The work requires us to understand your business, and understanding takes focus.
Founding Partners
We’ve made these bets ourselves.
Matt Coffman
Partner
Product builder at Salesforce, then scaling enterprise tech at High Alpha. The person who bridges the gap between the business strategy and the codebase, building at AI speed.
Caitlin Coffman
Partner
CFO for Indiana’s Department of Homeland Security, then CEO of MomentPath through acquisition. The person in the room who already did the math you’re about to start.
Lee Eisenbarth
Partner
Four acquisitions leading design and product. Treats them as one discipline because they are. No one's proved him wrong yet. At work, anyway. His wife has other theories.
What we do
One team. The whole problem.
Strategy, design, and engineering that move together. Not as departments. As one thing.
Product Strategy
What to build, in what order, and why. Before anyone opens an editor.
What this covers
Brand Systems
Name, voice, visual identity, and messaging that hold together everywhere. Not a logo and a PDF nobody opens.
What this covers
Product Engineering
From napkin sketch to working software. Architecture, design, and engineering handled as one unit. The result ships, scales, and lasts.
What this covers
Websites and Platforms
Built from scratch or from your Figma files, connected to whatever CMS your team uses. One team designs and builds it. No handoff gap.
What this covers
AI and Automation
AI that solves a real problem in your product. Not a chatbot stapled to the corner of your app.
What this covers
FAQ
Common questions
The things people usually ask before signing anything.
You should try. Seriously. AI makes output cheap (not free, those credits add up). But output isn’t a product. At some point someone has to decide which of the infinite options is actually right, and that’s a different skill than generating them. We’ve taken ideas from napkin to acquisition. That pattern recognition, knowing what matters at each stage, is what you’re hiring. AI is part of how we work. The judgment is why.
Audit, strategy, build, handoff. You get clear scope and pricing before we write a line of code, weekly updates while we do, and everything at the end: code, assets, documentation.
Founders and product leads at companies between 2 and 200 people. The sweet spot is teams with momentum that need coherence.
Two to twelve weeks. We scope it honestly before we start.
Engagements start at $5,000 for a focused sprint. Most land between $15K and $40K. Everything is scoped to a deliverable, not billed by the hour.
Your tools, your cadence, your channels. We plug in; we don’t reorganize.
If the foundation is solid, we improve it. If it’s not, we say so and scope a path forward.
If this sounds like
the right conversation.
Run the diagnostic. It's free, takes five minutes, and produces a real report. Or reach out if you already know what you need.