MaxQ

Legal

Terms and Conditions

Effective: November 2024Updated: July 2026

What changed

  • July 2026We added sections for studio engagements and for products that help you send outreach, spelled out that you own what our AI generates for you, and added the standard machinery (severability, notices, dispute details) that keeps a document like this sturdy. More specificity to cover new products, same rules of the road.
  • November 2024First published.

These are the rules of the road for using MaxQ products and services. We wrote them to be clear, not clever. If something does not make sense, ask us: hello@gomaxq.com.

The short version: use our products honestly, pay for what you use, respect other people’s work, and we will do the same for you. We build tools and services for people who build things. These terms protect both of us so we can keep doing that.

1. Acceptance of Terms

By accessing or using any MaxQ product, service, website, or application (collectively, “Services”), you agree to be bound by these Terms and Conditions (“Terms”). If you are using the Services on behalf of a company or organization, you represent that you have the authority to bind that entity to these Terms, and “you” refers to both you individually and that entity.

If you do not agree to these Terms, do not use the Services.

By using MaxQ, you are agreeing to these rules. If you are signing up for your company, make sure you are authorized to do so.

2. Who May Use MaxQ Products

MaxQ products are available to:

  • Businesses (B2B): Companies, organizations, and teams that use MaxQ products for commercial purposes. Business accounts may be governed by additional terms in a separate agreement.
  • Consumers (B2C): Individuals who use MaxQ products for personal or professional purposes outside of a formal business agreement.

To use the Services, you must be at least 18 years old (or the age of majority in your jurisdiction) and capable of forming a binding legal agreement. If you are under 18, you may not use the Services.

Where a separate enterprise or business agreement exists between MaxQ and your organization, that agreement controls to the extent it conflicts with these Terms.

You need to be at least 18. If your company has a separate deal with us, that agreement takes priority where it differs from these general terms.

3. Account Registration and Security

Some MaxQ products require you to create an account. When you do:

  • Accurate information: You agree to provide truthful, current, and complete information during registration and to keep it updated.
  • Account security: You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account. Use a strong, unique password. Enable multi-factor authentication if available.
  • Notify us: If you believe your account has been compromised, contact us immediately at hello@gomaxq.com.
  • One person, one account: Do not share account credentials with others unless the product explicitly supports team accounts.

MaxQ is not liable for any loss or damage arising from unauthorized use of your account where you have failed to maintain reasonable security of your credentials.

Keep your login details safe. If something seems wrong, tell us right away.

4. User Responsibilities and Acceptable Use

You agree to use the Services in good faith and in compliance with all applicable laws. This includes:

  • Using the Services only for their intended purposes.
  • Respecting the rights, privacy, and dignity of other users.
  • Not attempting to access the Services through any means other than the interfaces we provide.
  • Complying with any usage limits, rate limits, or fair-use guidelines we publish.
  • Taking responsibility for the content you submit, upload, or transmit through the Services.
Use MaxQ the way it is meant to be used. Be a good citizen. Do not try to break things.

5. Prohibited Conduct

You may not use the Services to:

  • Violate any law, regulation, or third-party right.
  • Transmit malware, viruses, or other harmful code.
  • Attempt to gain unauthorized access to any part of the Services, other users’ accounts, or any systems or networks connected to the Services.
  • Scrape, crawl, or harvest data from the Services without our written permission.
  • Reverse-engineer, decompile, or disassemble any part of the Services.
  • Use the Services to send unsolicited communications (spam).
  • Impersonate any person or entity, or misrepresent your affiliation.
  • Interfere with or disrupt the integrity or performance of the Services.
  • Use the Services to develop a competing product or service.
  • Use automated tools (bots, scripts, etc.) to access the Services in ways that exceed normal human usage, unless expressly permitted.
  • Circumvent any access controls, usage limits, or security measures.
  • Use the Services in any way that could harm MaxQ, its users, or its reputation.

We reserve the right to determine, in our sole discretion, whether conduct violates these Terms.

Do not hack, spam, scrape, copy, or abuse the platform. We will act if you do.

6. Subscriptions, Billing, and Payments

Subscriptions

Some MaxQ products are offered on a subscription basis. When you subscribe:

  • You agree to pay the fees associated with your selected plan.
  • Subscription terms (monthly, annual, etc.) will be clearly stated at the time of purchase.
  • Features and limits vary by plan.

Billing and Payment Processing

  • Payment processor: Payments are processed securely through a third-party payment processor (currently Stripe, where payments are offered). MaxQ does not directly store your full payment card information. The processor’s terms and privacy policy apply to your payment transactions.
  • Billing cycle: You will be billed at the start of each billing period (monthly or annually, depending on your plan).
  • Taxes: Prices may not include applicable taxes. You are responsible for any taxes associated with your use of the Services, except where MaxQ is legally required to collect them.

Renewals and Price Changes

  • Subscriptions automatically renew at the end of each billing period unless you cancel before the renewal date.
  • We may change prices from time to time. We will notify you at least 30 days before a price change takes effect, and it will apply starting with your next renewal, never mid-cycle. If you do not agree with a new price, cancel before the renewal date.

Cancellations

  • You may cancel your subscription at any time through your account settings or by contacting us at hello@gomaxq.com.
  • Cancellation takes effect at the end of your current billing period. You will continue to have access until then.

Refunds

  • MaxQ generally does not offer refunds for partial billing periods.
  • If you believe you are entitled to a refund due to a billing error or service issue, contact us at hello@gomaxq.com and we will review your request in good faith.
  • Refund policies may vary by product. Any product-specific refund terms will be stated at the point of purchase.

Chargebacks

  • If you think a charge is wrong, talk to us first. Nearly every billing issue is faster to fix over email than through your bank.
  • We may suspend access to paid Services while a payment dispute is pending, and we may treat a chargeback of validly incurred fees, made without first contacting us, as a violation of these Terms.
Pay for what you use. Subscriptions renew automatically unless you cancel, prices never change mid-cycle, and you get 30 days’ notice before any increase. If something seems off with billing, email us before calling your bank; we will sort it out.

7. Trials, Promotions, and Beta Features

Free Trials

  • MaxQ may offer free trials for certain products. Trial terms (duration, feature access, etc.) will be stated at the time of signup.
  • Unless otherwise noted, trials may automatically convert to paid subscriptions at the end of the trial period. We will notify you before this happens.
  • You can cancel during the trial period to avoid being charged.

Promotions and Discounts

  • Promotional pricing or discounts are subject to the specific terms stated at the time of the offer.
  • Promotions cannot be combined unless explicitly stated.

Beta Features

  • MaxQ may offer beta or early-access features. These features are provided “as is” and may be incomplete, unstable, or subject to change.
  • Beta features may be discontinued at any time without notice.
  • By using beta features, you acknowledge the inherent risks and agree that MaxQ’s liability for beta features is limited to the fullest extent permitted by law.
  • Feedback on beta features is welcome and subject to Section 17 (Feedback).
Trials and betas are a chance to explore. They may change or end. If a trial converts to paid, we will let you know first.

8. Ownership and Intellectual Property

MaxQ’s Ownership

MaxQ and its licensors own all rights, title, and interest in the Services, including but not limited to:

  • Software, code, algorithms, and architecture.
  • Designs, interfaces, and user experience.
  • Trademarks, logos, and brand elements (including the MaxQ name and brandmark).
  • Documentation, marketing materials, and written content.
  • Any improvements, modifications, or derivative works of the foregoing.

Nothing in these Terms grants you ownership of any MaxQ intellectual property. Your use of the Services does not transfer any rights to you beyond the limited license described below.

Your License to Use the Services

Subject to your compliance with these Terms, MaxQ grants you a limited, non-exclusive, non-transferable, revocable license to access and use the Services for their intended purpose during your subscription or authorized access period.

This license does not include the right to:

  • Sublicense, resell, or redistribute the Services.
  • Modify or create derivative works of the Services (except as expressly permitted for customer content).
  • Use MaxQ’s intellectual property outside of the Services without written permission.
We built MaxQ and we own it. You get a license to use it while your account is active. You do not get to copy it, resell it, or claim it as your own.

9. Customer Content and User Data

Your Content

“Customer Content” means any data, text, images, files, or other materials you submit, upload, or transmit through the Services.

  • You own your content. MaxQ does not claim ownership of Customer Content.
  • Limited license: By submitting Customer Content, you grant MaxQ a limited, non-exclusive license to use, process, store, and display that content solely as necessary to provide, maintain, and improve the Services for you. This license terminates when you delete your content or close your account, except where retention is required by law or described in our data retention practices.
  • Your responsibility: You are responsible for ensuring that your Customer Content does not violate any law or third-party right. You represent that you have the necessary rights to submit any content you provide.

User Data

MaxQ collects and processes certain data related to your use of the Services. Our collection and use of this data is described in our Privacy Policy.

Your content is yours. We only use it to provide the service you signed up for. Our Privacy Policy explains what data we collect and why.


11. Professional Services and Engagements

In addition to software products, MaxQ provides professional services: strategy, design, and engineering engagements (for example, brand strategy, product strategy, and coherence work).

Engagement Documents Control

  • Professional services are governed by these Terms plus any proposal, statement of work, or engagement letter we both agree to (an “Engagement Document”). If an Engagement Document conflicts with these Terms, the Engagement Document controls for that engagement.
  • Scope is what the Engagement Document says it is. Work outside that scope requires a new or amended Engagement Document.

Deliverables and Ownership

  • You own the deliverables. Upon full payment, MaxQ assigns to you the deliverables created specifically for you under an engagement.
  • We keep our tools. MaxQ retains ownership of pre-existing materials, frameworks, methods, templates, software, and general know-how, including improvements to them made during an engagement. To the extent any of these are embedded in a deliverable, you get a perpetual, non-exclusive license to use them as part of that deliverable.
  • Portfolio use: We will only identify you as a client, or show work we did for you, with your prior written consent.

Your Side of the Engagement

  • You are responsible for the accuracy of materials and information you provide, and you represent that providing them to us does not violate any law or third-party right.
  • Timelines assume timely feedback and approvals from you. Delays on your side may shift the schedule.

No Guaranteed Outcomes

We bring judgment, craft, and experience. We do not guarantee business results: revenue, funding, search rankings, conversion rates, or any other outcome. Recommendations and deliverables are professional work product, not professional advice (legal, financial, or otherwise), and decisions you make based on them are yours.

Studio work runs on a signed scope. You own what we make for you once it is paid for; we keep our tools and methods. We promise excellent work, not guaranteed business outcomes.

12. Outreach and Communications Products

Some MaxQ products help you research prospects, draft communications, or send messages to your audience. For those products:

  • You are the sender. Messages are sent from your accounts, under your name, after your approval. You are the sender of record for every message you approve or send.
  • Compliance at send time is yours. You agree to use these features in compliance with applicable communications and marketing laws (including CAN-SPAM, the TCPA, CASL, and their equivalents), to honor unsubscribe and do-not-contact requests promptly, and to contact only people you may lawfully contact.
  • Your lists: Contact information you provide or approve for use must be lawfully obtained, and you must have the right to use it for outreach.
  • We can decline: We may refuse, pause, or suspend drafting or sending that we reasonably believe violates law, these Terms, or basic decency.
  • No result promises: We do not guarantee deliverability, open rates, replies, meetings, or revenue.
Our outreach tools draft; you approve and send, and the messages are yours. Use them lawfully, honor opt-outs, and only contact people you have a right to contact.

13. Third-Party Services and Integrations

Third-Party Services

The Services may integrate with, link to, or rely on third-party services, including payment processors, analytics providers, hosting and infrastructure providers, and AI model providers. The specific providers we use are listed in our Privacy Policy.

MaxQ is not responsible for the availability, accuracy, or practices of third-party services. Your use of third-party services is governed by their respective terms of service and privacy policies.

Customer-Configured Integrations

Some MaxQ products allow you to connect third-party services of your choosing. When you do:

  • You are responsible for authorizing and managing those connections.
  • Data shared with third-party services through your integrations is subject to those services’ terms and privacy policies.
  • MaxQ is not liable for how third-party services handle your data once it leaves our platform.
We use a few trusted third-party tools, listed in our Privacy Policy. You might also connect your own tools. We are not responsible for what those other services do with your data.

14. Service Availability and Changes

Availability

MaxQ strives to keep the Services available and reliable, but we do not guarantee uninterrupted access. The Services may be temporarily unavailable due to:

  • Scheduled maintenance (we will provide reasonable notice when possible).
  • Unscheduled maintenance or emergency repairs.
  • Factors beyond our control (internet outages, hosting provider issues, natural events, etc.).

Product Changes

MaxQ is always improving. We may:

  • Add, modify, or remove features.
  • Change the design, functionality, or scope of any product.
  • Discontinue a product or service with reasonable notice.

We will make reasonable efforts to notify you of material changes. For changes that significantly reduce the functionality of a paid product, we will provide notice and, where appropriate, offer options such as plan adjustments or pro-rated credits.

We work hard to keep things running, but we cannot promise 100% uptime. We also keep improving our products, which means things may change. We will do our best to keep you informed.

15. Security

MaxQ implements reasonable administrative, technical, and physical safeguards to protect the Services and your data. However, no system is perfectly secure.

  • We use encryption in transit and at rest where appropriate.
  • We regularly review and update our security practices.
  • We promptly investigate and respond to security incidents.

You also play a role in security:

  • Use strong, unique passwords.
  • Enable multi-factor authentication if available.
  • Report any suspected vulnerabilities or incidents to hello@gomaxq.com.
We take security seriously and invest in protecting your data. But security is a shared responsibility. Do your part too.

16. Confidentiality

Where MaxQ and a customer exchange confidential information in the course of using the Services or during a business relationship:

  • Each party agrees to treat the other’s confidential information with reasonable care and to use it only for the purpose of the business relationship.
  • Confidential information does not include information that is publicly available, independently developed, or rightfully obtained from a third party without restriction.
  • This section does not replace or override any confidentiality terms in a separate written agreement between MaxQ and a customer.
We respect your confidential information, and we expect the same in return. If we have a separate NDA or agreement, that controls.

17. Feedback

If you provide MaxQ with feedback, suggestions, ideas, or recommendations about the Services (“Feedback”):

  • You grant MaxQ a worldwide, perpetual, irrevocable, royalty-free license to use, modify, and incorporate that Feedback into the Services or any other MaxQ product without obligation to you.
  • Providing Feedback is voluntary. You are not required to share ideas with us.
  • MaxQ is not obligated to act on any Feedback.
If you share an idea with us, we might use it. We appreciate it, but we will not owe you anything for it.


19. Termination and Suspension

By You

You may stop using the Services at any time. To close your account, contact us at hello@gomaxq.com or use your account settings (where available).

By MaxQ

MaxQ may suspend or terminate your access to the Services, in whole or in part, if:

  • You violate these Terms.
  • Your use of the Services poses a security risk or could harm other users.
  • Your account has been inactive for an extended period (we will attempt to notify you first).
  • We are required to do so by law.
  • We discontinue the Services (with reasonable notice).

Effect of Termination

Upon termination:

  • Your license to use the Services ends immediately.
  • You remain responsible for any outstanding fees.
  • We may delete your account data after a reasonable period, subject to our data retention practices and legal obligations.
  • Sections of these Terms that by their nature should survive termination will continue to apply (including, but not limited to, Sections 8, 9, 10, 17, 20, 21, 22, 23, 24, and 25).
You can leave anytime. We can also end your access if you break the rules. When an account closes, we handle your data responsibly.

20. Disclaimers

The Services are provided “as is” and “as available” without warranties of any kind, whether express, implied, or statutory.

MaxQ disclaims all warranties, including but not limited to:

  • Implied warranties of merchantability, fitness for a particular purpose, and non-infringement.
  • Warranties that the Services will be uninterrupted, error-free, or completely secure.
  • Warranties regarding the accuracy or reliability of any content, data, or output provided through the Services, including AI-generated content.

Some jurisdictions do not allow the exclusion of certain warranties. In those jurisdictions, the above exclusions apply only to the extent permitted by law.

We work hard to build reliable products, but we cannot guarantee perfection. Use the Services with reasonable expectations.

21. Limitation of Liability

To the fullest extent permitted by law, MaxQ and its officers, directors, employees, partners, and agents will not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, data, goodwill, or other intangible losses, arising out of or related to your use of (or inability to use) the Services.

MaxQ’s total aggregate liability for all claims arising out of or related to these Terms or the Services will not exceed the greater of (a) the amount you paid to MaxQ in the twelve (12) months preceding the claim, or (b) one hundred dollars ($100).

These limitations apply regardless of the theory of liability (contract, tort, negligence, strict liability, or otherwise) and even if MaxQ has been advised of the possibility of such damages.

Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law. In jurisdictions that do not allow limitations on certain types of liability, MaxQ’s liability is limited to the minimum extent permitted by law.

If something goes wrong, our financial liability is capped. We are not responsible for indirect or consequential damages. This is standard for software services and helps us keep prices reasonable.

22. Indemnification

You agree to indemnify, defend, and hold harmless MaxQ and its officers, directors, employees, partners, and agents from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to:

  • Your use of the Services.
  • Your violation of these Terms.
  • Your violation of any law or third-party right.
  • Customer Content you submit through the Services.
  • Communications you approve or send using the Services, including any violation of anti-spam or telemarketing laws.

MaxQ reserves the right to assume the exclusive defense and control of any matter subject to indemnification by you, in which case you agree to cooperate with our defense.

If your actions cause legal trouble for us, you agree to cover the costs. This is a mutual protection that helps keep the platform safe for everyone.

23. Governing Law

These Terms are governed by and construed in accordance with the laws of the State of Indiana, United States, without regard to its conflict-of-law principles.

Subject to Section 24 (Dispute Resolution and Arbitration), any claim that proceeds in court rather than arbitration must be brought exclusively in the state or federal courts located in Indiana, and both parties consent to personal jurisdiction and venue in those courts.

Indiana law applies to these Terms, and Indiana courts handle anything that belongs in court.

24. Dispute Resolution and Arbitration

Informal Resolution First

Before initiating any formal dispute resolution, you agree to contact MaxQ at hello@gomaxq.com and attempt to resolve the dispute informally for at least thirty (30) days. This is a condition of starting arbitration: the notice must include your name, a description of the dispute, and the resolution you are seeking.

Binding Arbitration

If informal resolution fails, any dispute, claim, or controversy arising out of or relating to these Terms or the Services will be resolved by binding individual arbitration administered by the American Arbitration Association (“AAA”) under its Consumer Arbitration Rules (or Commercial Arbitration Rules, as applicable).

  • The arbitration will take place in Indiana, unless the parties agree otherwise or the arbitrator determines a different location is appropriate. Where the rules allow, either party may elect to proceed by video, phone, or written submissions.
  • The arbitrator’s decision will be final and binding and may be enforced in any court of competent jurisdiction.
  • MaxQ will pay all AAA filing, administration, and arbitrator fees for claims under $10,000, unless the arbitrator determines the claim is frivolous. For claims above $10,000, the parties will share costs as determined by the AAA rules.

Class-Action Waiver

You and MaxQ agree that any dispute resolution will be conducted only on an individual basis and not in a class, consolidated, or representative action. If for any reason a claim proceeds in court rather than through arbitration, both parties waive any right to a class action.

If the class-action waiver is found unenforceable as to a particular claim, then that claim (and only that claim) must proceed in court, and the remainder of this section continues to apply to all other claims.

Coordinated Filings

If twenty-five (25) or more arbitration demands raising similar claims are filed against MaxQ by the same or coordinated counsel, the AAA’s Mass Arbitration Supplementary Rules will apply, and the parties agree to a staged process: a first batch of up to ten (10) cases proceeds while the remaining demands are held in abeyance (with filing fees deferred for held cases), and the parties will use the results of the first batch to attempt in good faith to resolve the remaining cases before further batches proceed. A court may enforce this subsection, and the statute of limitations is tolled for held cases.

Jury-Trial Waiver

To the fullest extent permitted by law, you and MaxQ waive the right to a jury trial for any dispute arising out of or related to these Terms or the Services.

Small Claims Court Exception

Notwithstanding the above, either party may bring an individual action in small claims court for disputes within the court’s jurisdictional limits.

Opt-Out Period

You have the right to opt out of the arbitration agreement within 30 days of first accepting these Terms by sending written notice to hello@gomaxq.com with the subject line “Arbitration Opt-Out.” If you opt out, you may pursue claims in court, but the class-action waiver and jury-trial waiver still apply to the extent permitted by law.

Changes to This Section

If we materially change this Dispute Resolution section, the change will not apply to disputes that arose before the change took effect, and we will give you notice and at least 30 days to reject the change by emailing us, in which case the prior version continues to apply to you.

If we have a disagreement, we will try to work it out informally first. If that does not work, disputes are resolved through individual arbitration rather than court. You can opt out of arbitration within 30 days of accepting these Terms.

25. General Terms

  • Entire agreement: These Terms, together with the Privacy Policy and any Engagement Documents or product-specific terms, are the entire agreement between you and MaxQ about the Services, and they supersede any prior discussions or understandings.
  • Severability: If any provision of these Terms is found unenforceable, that provision is modified to the minimum extent necessary (or severed if it cannot be saved), and the rest of the Terms remain in full effect.
  • No waiver: If we do not enforce a provision right away, we are not giving up the right to enforce it later.
  • Assignment: You may not assign or transfer these Terms without our written consent. We may assign them to an affiliate or in connection with a merger, acquisition, or sale of assets.
  • Notices: We may give you notice by email to the address on your account or by posting within the Services. Legal notices to MaxQ go to hello@gomaxq.com.
  • Electronic communications: You consent to receive communications from us electronically, and electronic communications satisfy any legal requirement that a communication be in writing.
  • No third-party beneficiaries: These Terms are between you and MaxQ. They do not give anyone else the right to enforce them.
  • Force majeure: Neither party is liable for delay or failure to perform caused by events beyond its reasonable control (natural disasters, war, terrorism, labor disputes, internet or utility failures, governmental action), except for your payment obligations.
  • Export and sanctions: You may not use the Services in violation of U.S. export control or sanctions laws, and you represent that you are not located in an embargoed country or on any U.S. government restricted-party list.
  • Time to bring claims: To the fullest extent permitted by law, any claim arising out of or related to these Terms or the Services must be brought within one (1) year after the claim arose; otherwise it is permanently barred.
The standard machinery that makes the rest of this document hold together: if one clause fails, the rest survive; notices happen over email; and claims need to be brought within a year.

26. Changes to These Terms

MaxQ may update these Terms from time to time. When we do:

  • We will update the “Effective Date” and “Last Updated” date at the top of this page.
  • For material changes, we will provide notice through the Services, by email, or by other reasonable means at least 30 days before the changes take effect where practicable.
  • Your continued use of the Services after changes take effect constitutes acceptance of the updated Terms.
  • If you do not agree to the updated Terms, you should stop using the Services.

We encourage you to review these Terms periodically.

We might update these terms. We will tell you when we do. If you keep using MaxQ, you are agreeing to the updated version.

27. Contact Information

If you have questions about these Terms, contact us:

MaxQ, LLC
Email: hello@gomaxq.com
Website: gomaxq.com

See also: Privacy Policy