We used to spend weeks on a single screen. Now we can generate ten versions in minutes. We used to spend months on a backend architecture. Now we can spin up a production-ready system in an afternoon.
But more output doesn’t mean better products.
In fact, the easier it is to produce, the harder it is to maintain coherence. When everyone on the team can generate assets, the voice starts to fracture. The patterns multiply. The marketing promises one thing and the experience delivers another.
Coherence is what happens when every part of the product feels like it belongs to the same whole.
It’s the sense that someone sat alone and made sure every pixel, every sentence, and every interaction earned its place.
That’s the new bottleneck. Not the ability to build, but the ability to hold the vision together as you build faster than ever before.